主讲人: Dwight Thé 先生
时 间: 2007.9.19， 2:00 p.m.
地 点: C209
摘 要: Survey research, broadly conceived as the practice of collecting sample records in order to learn something about an entire population, is likely millennia old. However, the formal systematization of survey research did not begin until shortly after World War II; the effort was spearheaded by three groups: University of Michigan; Columbia University; and the U.S. Census Bureau. Today, survey research constitutes a truly inter-disciplinary endeavor that is fraught with numerous potential complicating factors. Some key issues include how to best design the instrument, conduct the survey, analyze the data, and report the results based on the research questions, the population surveyed, and the type of survey used. As the world's "global economy" (of which China is a major contributor) continues to move towards a "market-based economy", the overall importance of survey-centered, market research is likely to increase. Given the diversity of the survey method landscape and the complexity of the questions asked, it is very important to select "the right tool for the job". In this regard, The Survey System (TSS) 9.5 has been called "the market researcher's surveying package." The question at hand is whether or not TSS 9.5 lives up to its name and more specifically "Should it be our survey software for the FPIL?" The seminar will be organized into three parts: (i) overview of the software; (ii) demonstration of some key features; and (iii) discussion of the strengths and weaknesses of the product.